At present, the fragmentation and diversification of the health market can be said to be gradually making up for the market gap in an all-round way. Many brands are keenly aware of the hot spots in the health market and are elaborately arranging their own market areas. Immunization health, sports health, joint health, weight management and other hot spots have been in full swing in recent years. Joint health is the whole health market can not be ignored, the market related to joint health products are dazzling, joint health products only continuous innovation, in order to win the hearts of consumers.
We know that bone and joint diseases are more common in middle-aged and elderly people, but they are also more common in young people and tend to be younger and younger. Sitting at the office, the age of air conditioning and cold drinks can add insult to injury, causing swelling and pain in joints. The World Health Organization designated October 12 as "World Arthritis Day" every year, which shows that joint health has become the focus of global concern. The world Health Organization estimates that by 2025, the number of people suffering from arthritis in the world will exceed 800 million, and the number of people suffering from joint diseases in China is about 150 million. This has to attract the attention of middle-aged and elderly people and young people. At present, the market trend is constantly changing, and it is inclined to young people's demand for joint maintenance, which also gives the brand more market direction and new opportunities.
What is N-acetyl glucosamine?
N-acetylglucosamine (NAG) is an Amide derivative of Glucose, which is a monosaccharide formed by linear polymerization of (1,4) -β- bond, and is the basic component unit of many important polysaccharides in biological cells. N-acetylglucosamine is distributed in nature in milk and the shell (chitin) of crustaceans such as shrimp and crab. It is found in the skin, articular cartilage and intestinal mucus of the whole body. It is a component of hyaluronic acid in the dermis and is the second largest carbohydrate after cellulose. Not only that, but it's a natural ingredient found in large quantities in breast milk.
N-acetyl glucosamine has a similar appearance to glucosamine and is mostly a white powder. But n-acetyl glucosamine tastes 0.56 times more mildly sweet than sucrose, while glucosamine is salty because of its salt content. What are the advantages of N-acetyl glucosamine over glucosamine?
N-acetyl glucosamine after entering the body, can stimulate the cartilage cells with normal polymer structure of proteoglycan and cartilage repair ability, and inhibit the release of hydrolytic enzymes related to at the same time, reduce the destruction of articular cartilage matrix hydrolysis, promote synthesis, repair and reconstruction of articular cartilage, and slow the process of joint damage. According to Chitin and Chitosan Research and Pharmatherapeutica, the utilization rate of N-acetylglucosamine in vivo is about 24%, while the utilization rate of glucosamine is only about 8%. It can be seen that the utilization rate of N-acetyl glucosamine is 3 times higher than glucosamine.
High absorption rate
And also helps to improve the health of the articular cartilage compared macromolecular sodium hyaluronate, n-acetyl glucosamine molecular weight is small, only about 220 da, can enter the body through the biological membrane is absorbed quickly, and the affinity of articular cartilage is very strong, can improve the ability of "composition" cartilage biosynthesis, fast acting on the synthesis of articular cartilage.
Compared with glucosamine, N-acetyl glucosamine is more stable in temperature and PH, and less sensitive to humidity. It can remain stable for at least 2 years at 75% relative humidity.
Due to lifestyle changes and an aging population, the joint care track has received a lot of attention in recent years, and the introduction of N-acetyl glucosamine into the public eye has injected vitality into the whole market, but also brought more challenges. How n-acetyl glucosamine will exert its power in the market, how the new brand will reach the hearts of consumers quickly, and how it will continue to run in this race, we wait and see.