In an in-depth research note published by ADM's proprietary Outside VoiceSM consumer insight platform, the company has broken down the various growth areas that are expected to take off over the next year. This research report can be used by the world's leading consumer brands to provide reference for their product innovation.
"Today's consumers are in an ever-changing marketplace, with changes affecting every aspect of their lives," said Brad Schwan, vice president, Category Marketing, ADM. In this context, forward-thinking brands are developing new solutions to help consumers normalize feelings for themselves, their families and their pets. We see these trends reflected in foods, feed products and beverages that promote gut health, plant-based meat and dairy alternatives, and biodegradable packaging."
Here are eight key consumer trends driving current and future global growth that point the way and provide a platform for innovation, innovation and growth at ADM.
Nourish individual physical and mental health
Microbiome as the foundation of health
Clean and transparent procurement
The human care of pets
Accurate and responsible animal feeding
Advanced renewable and biological solutions